Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities, creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages, an international firm specializing in strategy consulting and the development and marketing of knowledge based products. Together with his highly trained team, he creates Unique Success Formulas, Electrifying Marketing triumphs, Emotionally Significant Brands, and Short Term Hit brands, for his clients worldwide ranging from local mid-sized companies to Fortune Global 500 corporations.

Among the many organizations and brands Dr. Herman has worked with are:

Coca-Cola, IBM, Roche Pharmaceuticals, Motorola, Comverse, The Olympic Committee, Europcar, H. Stern, Starkist Tuna, and others.

The list also includes numerous local leading companies in the fields of:

banking and wealth management, insurance, R&D on-demand services, hi-tech, telecommunications and cellular communication, health services, food and beverages, toiletries and cosmetics, fashion, fitness, public transportation, car rental and leasing, car dealership, hotels, retail chains, online casinos, national lotteries, community centers and several non-profit organizations, government agencies and political parties.

Dr. Herman is a shareholder and active member of the board of directors of several consulting firms throughout Europe as well as of Elyakim-Herman advertising. He is also an active board member and shareholder of Formula U, a Russian company that develops luxury shopping centers and controls a chain of automobile dealerships and a retail chain marketing car-related products.

Dr. Herman has held positions as: VP Marketing of Migdal Group (Israel’s largest group of insurance and financial services and a subsidiary of the European Generali), Senior VP of Dahaf Group (advertising, home shopping TV channel, marketing services and consumer research) and Deputy Director General for Strategy and Research at Bauman-Ber Advertising (Saatchi & Saatchi). He also taught at Bar Ilan University and other institutions of higher education in Israel.

Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the various countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a “guru” of strategy, marketing and branding. He is cited on Google hundreds of times.

Dan Herman has also written three books to date, and his books as well as collections of his articles have been translated into a number of languages and published in several countries. All of his books will be published shortly in the US by Paramount Books.

You can find out more about Dr. Herman or reach him via the web at www.danherman.com and www.advantagizers.com.