Dan Herman’s new book, Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, “Hey, I never thought of it that way.” With his fresh, original approach, Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation and branding, to name only a few, giving you a new perspective on your business … and your success. Don’t just read the book – use his methods!

Steve Yastrow, author of
"We: The Ideal Customer Relationship"
www.yastrow.com

I was glued to Dan's book. With best practice, common sense and extraordinary intelligence throughout, just when I was thinking it can't get any better, I realized there was still more than half the book to go.

Ren Spiteri,
Director, Bulldog,
Malta
www.virtualbulldog.com

The only thing scarier than your competition already reading this book, is how they may be applying it in the market that could have been yours. If you're serious about having an unfair advantage, you'd be foolish to pass up the wisdom and tools within these pages.

Ray Podder
Brand and Competitive Strategy Development Grow,
Los Angeles, California
www.growbrand.com

In an era where consumers are fed up by similar products and brands, to create an “unfair competitive advantage” may be the only way to succeed. The book is definitely a branding and marketing “Eureka!” for the present market and consumer realities in emerging economies such as the BRIC countries as well as in developed ones. This book will bring the best out of managers and foster successful differentiation of companies in the market by furthering differentiation in the behavior of managers.

Paula Limena
Marketing and Branding Consultant
Executive Director, Imageneer Consulting,
São Paulo, Brazil www.imageneer.com.br

Dan Herman's new marketing paradigm is all about competing successfully for which it offers new laws of marketing and quite a different mindset. He challenges the MBA clones and their old Marketing Guru's which fail to provide the answers to changing circumstances. His concepts are original yet very accessible to the reader. Reading the book is a true pleasure for practicing marketers and brand builders who love their profession.

Leo van Sister
Founder and CEO BrandCustodians,
Amsterdam, the Netherlands
www.merkcommissarissen.nl

This book is the new ultimate truth in competitive strategies, marketing and branding. The methodology is brilliantly explained, AND I can attest to its real life effectiveness.

Andris Romanovskis
Creative director, Rhino design agency,
Riga, Latvia
www.rhino.lv

This insightful book is a practical guide to breaking out of the typical corporate/institutional frame of mind that limits the thinking of so many of today's executives. Some business people prefer to swim in a sea of sameness but this book helps you to create and surf the waves of success.

Jonas Bergvall
Managing Partner, Coco's Brand Concept,
Strängnäs, Sweden
www.cocosbrandconcept.com

They say history is a bad motorist because it hardly ever signals when it’s taking a turn. Watch out! Dan’s new book will make marketing history turn a new page. What will emerge is an immense opportunity for businesses around the world to continuously create unfair advantages and keep making their competition irrelevant. I strongly recommend this book. It is a must-read for executives and for business and management students.

Gaurav Bahirvani
Brand Futurist, Founder & Principal
BRANDTEGIST,
Mumbai, India
www.brandtegist.com

With expertise and authority, Dan Herman finally did away with the rigid military sense of "competitive strategy" to show us how it takes presence and effect in the psyche of customers. Like an optometrist providing you with the right lenses for your eyeglasses enabling you to see immediately a lucid image so does Dr. Herman make you see anew today's markets and consumers in a way which all of a sudden make perfect sense. Single-handedly, he created a new vocabulary for marketing and branding that represents new horizons of thinking and acting. It is a wonderful and brilliant book that reads like an adventure novel.

Edvin Jurin
Special Projects - Executive Director
McCann Erickson Croatia,
Zagreb, Croatia
Director, FESTO
(Croatian Advertising Festival)
www.mccann.hr/eng/emce.htm

This book will tell you things you haven't read in any other book. You will get a lot of NEW practical knowledge that you will be able to apply to grow your business. It will change your perspective and you will be able to see options and opportunities that you have not realized before. Dan Herman has tremendous knowledge, great experience, wonderful observations and creative ideas. Moreover, he has an accessible writing style and some terrific and telling stories about businesses and brands worldwide.

Damjanovich Nebojsa
An expert in marketing on the web, consultant and trainer, author of several books on internet marketing
CEO, OMOK Szolgáltató Kft.,
Budapest, Hungary
http://damjanovich.hu

There can be no doubt that Dan Herman’s work is the acme of contemporary marketing thinking. In fact he heralds a new marketing paradigm opening up exciting opportunities for business growth. Dan Herman shows how the human being inside “the consumer” and the strategies of companies and brands interact, and goes on from these penetrating insights to develop a freshly new, relevant and comprehensive methodology for business success.

Vassily V. Zhukov
Management consultant and managing partner, Cashing Future Group CIS,
Moscow, Russia

Dan's book can best be described as a melting pot of new marketing thinking that bubbles over with new concepts which no doubt will disrupt conventional and conservative marketers. The book is filled with thought-provoking ideas which are validated by Dan's real-world experiences and examples cited throughout the book. Not for the faint-hearted, but a must-read for those who are genuinely interested in the future of their brands and their organizations.

Dr. Billy Coop
Marketing strategist Interlink Marketing,
Cape Town, South Africa

Arguing you can’t be alone when you’re a clone, Dan Herman, the master of marketing hits, slams into the replicated thinking of the smug MBA brigade with the force of a freight train hitting a setting bowl of jelly. The result is a field guide for a marketing-competitive behavior that is rule-shattering, convention-breaking, and routine-shaking. The book is thoroughly researched, well constructed and as always from Dr. Herman, carefully thought through.

Mark Di Somma
Pusher, The Audacity Group,
Wellington, New Zealand
www.markdisomma.com

Dr. Herman's book is highly interesting, innovative and very practical for marketers both in my country, Russia, and all over the world. Since competitive advantage is such an important issue for marketers, they are bound to welcome the new approach and many methods and tools that this book features.

Tatiana Beregovskaya
Senior Lecturer on Marketing State University of Management,
Moscow, Russia
www.guu.ru/info.php?id=554

Dan Herman reveals himself as an acute observer of the new market rules and of companies which have been capable of taking advantage of their strategies. He is also a terrific innovator of concepts and methods. Hypnosis, drama techniques, marketing hits, opportunity scan method, the fear of missing out, an unfair advantage...did you ever consider any of these tools for strategizing and building a brand? Well, you should now.

Irene Gil
Managing partner, Dobble Branding Consultants,
Madrid, Spain
www.dobble.es

Your company will never be the same if you just read this book. It's not about foul play. It's about fair play by other rules that will get you an unfair advantage. I guess everyone loves winning. If you do as well, read this book and you will win more often.

Valentin Pertsiya
General manager and co-owner BrandAid,
Kiev, Ukraine & Moscow, Russia www.brandaid.com.ua